A new website to increase business growth and user engagement
Role
Sole UX Designer
Employer
Athalos Global Services
Platform
Browser
Duration
Sole UX Designer
Athalos currently focuses on the B2B market. Athalos offers the "Global Access Service" to simplify international communications for businesses. Instead of managing multiple phone numbers and contracts around the world, companies can use one number to connect with customers globally. This approach cuts costs, reduces paperwork, and streamlines operations by leveraging Athalos's expertise.
Initially, the content was heavy with industry and B2B jargon. However, early user testing revealed that consumers struggled to understand the value Athalos offers. Athalos won’t be able to successfully expand into the B2C market if users can’t clearly grasp its value during their first interaction.
The current desktop website, highlighting some of its shortfalls
The current mobile website
I conducted extensive industry research to fully grasp the telecom industry. While also exploring user psychology, the key elements behind high-converting landing pages and target group research.
By doing extensive research, I've discovered the importance of a value proposition that resonates with the target user. This helps first-time visitors to grasp the value of Athalos, keeping them hooked and engaged during the discovery phase.
To help travelers in their discovery of SIM(s), I streamlined the content to highlight only the information that's relevant and valuable to them. Visitors tend to leave quickly if they can't immediately find what they're looking for, so clarity was essential.
Drawing from insights in user psychology, I adjusted the structure and content to simplify visitor decision-making. Understanding human behavior allowed me to effectively anticipate and address visitors’ perspectives.
During user tests I have monitored the following:
Conversion rate + Adoption rate
Results from final testing
Stakeholder verdict
Underestimation of Time and Effort, delayed timeline due to technical challenges
Perfectionist Problem