a new connectivity management platform to increase usability, task completion and accessibility
Role
Sole UX Designer
Employer
Athalos Global Services
Platform
Web-App
Duration
2 Months
Athalos currently relies on a third-party connectivity management platform to handle their extensive inventory of international SIMs. However, this solution doesn't adequately meet the needs of the company and its users. As a result, Athalos intends to develop its own white-label platform, enabling various stakeholders to efficiently manage their SIMs. And this is an opportunity to elevate the experience for the company and its users.
Initially, the connectivity management platform was overloaded with technical jargon, appearing primarily tailored to tech-savvy telecom developer audience. This led to confusion and a vague user experience for various stakeholders. Furthermore, Athalos intends to utilize this platform both internally for their own management needs and externally for their user base
The initial third-party platform
Managing SIMs was unclear
I conducted research and stakeholder interviews to gain insight into the diverse requirements across different user groups. Through multiple brainstorming sessions, our team decided to develop a platform capable of adapting to individual users, recognizing that each stakeholder has unique needs and expectations
Early overview of the platform
Early wireframes of the project
The OneWorldNumber home screen displays information that truly matters to the user. Through extensive research involving various stakeholders, I've identified specific requirements for each user group. Consequently, I've designed a platform tailored uniquele to each user's needs.
The SIM management screen is now straightforward and user-friendly. Initially, this screen was cluttered with unnecessary information and had a confusing workflow. To adress this, I've redesigned it to enhance visual hierarchy, streamline processes, and simplify the overall task flow.
By notifying users, we keep users informed in real-time, highlight important updates, and simplify task management. They reduce cognitive load by directing attention to critical actions, enhance engagement through personalized alerts, and ultimately create a smoother, more efficient user experience
During the design of multiple iterations I've discovered the following:
Stakeholder feedback
Positive feedback, indicating that stakeholders found the new design easier and more satisfying to use
User Testing
Succesful runs of task testing, suggesting that the new design was succesful in solving the initial problems
Resilience and Adaptability
Growth Through Pressure
Communicating Design Decisions
I worked in a startup with limited time, resources, and budget.